Putting more plastic ephemera out into the world is not helping to our world to heal, nor will it miraculously produce a cure. Follow the money trail on those pink proceeds. And the last thing a woman undergoing cancer treatment needs is a pink ribbon gift. A pink ribbon isn't a badge of courage. Each journey through a cancer is a personal one, and some may gather strength and a sense of purposeful focus from clutching a pink ribbon key chain, or celebrate life with a pink ribbon tattoo. That's cool. But let us look beyond the pink!